To publish and?market your big??masterpiece? for lucrative purposes, you might first?try self-publishing smaller works?for non-lucrative purposes (and they might even?make a few bucks, too).?
Are you with me? Or are you thoroughly confused?
Self-publishing can cut through tons of red tape and?time-consuming study programs to give you instant credibility,?expertise, build your fan base and establish a platform from which to launch your ?masterpiece? (and subsequent works)?? not to mention a calling card that showcases your talent.
All of this assumes, of course, that you possess a modicum of talent.
Scott Steinberg, a professional keynote speaker, business strategist?and?CEO of TechSavvy Global, a management consulting and market research firm,?explains more in this article from Huff Post Business:
What the Publishing Industry Doesn?t Want You to Know
Outside of 50 Shades of Grey, self-publishing a book is seldom lucrative ? but for entrepreneurs, executives and authors alike, it can also be an exercise that?s well worth taking. Not only do self-published works establish subject matter expertise, provide a platform for growing visibility via media and speaking engagements, and offer a vehicle through which to rise above increasingly impenetrable volumes of marketing-, PR- and social media-generated noise. They also act as a signature calling card for you and your business; heighten trust and engagement; serve as demonstrations of your talents and services; provide a low-risk way to test potential markets; act as a unique promotional leave-behind; let you cost-effectively garner fan feedback; create added revenue streams; and, most importantly, offer an immediate way to set an individual, brand or company apart.
An inside secret: Many authors actually refer to them as ?business cards? ? because that?s exactly how they can function. Many savvy content creators likewise use them to create direct customer relationships, build a community following and create a stable income-generating platform through which to launch future products, services, and startups. But the truly wise? They?ll leverage such opportunities to create heightened visibility, open doors (including securing otherwise unattainable networking, speaking and consulting opportunities) and negotiate better deals. Successful authors not only enjoy heightened awareness and a boost in perceived value. They may further find it?s far easier to bargain with prospective publishing partners, should they wish to expand into new areas or volumes. Establish audience demand, build ongoing revenue channels and cultivate one-to-one customer relationships, and you not only mitigate risk for all parties involved. If you can prove out demand for your works, and are already bringing money in the door, you?ll also be able to negotiate better deals. Leverage gained can allow you to comfortably refuse onerous terms, retain greater equity in creations and enjoy the freedom to step away from failing partnerships without fear.
Better still, thanks to the rise of technology, online and social media tools, suddenly, anyone can advertise and promote their works affordably ? meaning, for the most part, that you can tell coaches and consultants to take a hike. However, for those who do choose to go the DIY route, it also bears remembering: Even in the best of cases, from a promotional standpoint, due to the sheer volume of products, services and announcements competing for attention, you?re still screaming into a wind tunnel. Happily though, with a little ingenuity and a good hook, you too can effectively market your works to the masses, potentially scoring high-profile placements and media mentions. Interested in getting started? Having successfully launched new publishing label READ.ME, and launched two back-to-back bestsellers (The Crowdfunding Bible and Modern Parent?s Guide) featured in dozens of leading press outlets, we counsel keeping in mind the following hints, tips and advice.
Read and learn more
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Source: http://gator1965.wordpress.com/2012/08/16/self-published-books-are-dynamic-business-cards/
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The recently released movie, ?Hope Springs,? (GET TICKETS) depicts couples? counseling and in a sensitive and realistic manner, providing viewers with a glimpse of what couples? therapy actually is like. In addition, the film portrays sexuality in older people in a positive light, which is rare in our society. The film also underscores the importance of good communication and demonstrates how couples can grow in their relationship beyond that which they thought they were capable. We highly recommend the film for people in significant relationships, whether they are new or longstanding. Nonetheless, viewers should realize that the filmmaker?s creative process involved taking liberties with the subject matter, so the treatment depicted deviated from that which is standard in the following ways:
intercourse early on in the course of the homework assignments. Ironically, most sex therapy treatment starts with this prohibition, to reduce the risk of failure. One night when Kay and Arnold get sexually aroused together and he attempts penetration, he loses his erection and they both feel dejected. Kay assumes incorrectly that this occurred because he looked at her face and found her unattractive, whereas it was more likely that his anxiety got in the way. In therapy, we like to proceed slowly and build upon the couples? success. We don?t expect them to go from not getting aroused together at all, to intercourse and orgasm all at once. We advise them to pleasure themselves in front of one another, to have orgasms in each others? presence, to stimulate one anothers? genitals, and then briefly to penetrate without experiencing orgasm.
Finally, the cost of treatment. Kay found an intensive one week couples therapy treatment program 1500 miles from home that cost $4000. Most people would consider that pricey, if not prohibitive, but it is important to know that there are numerous less expensive options. Many counseling programs are provided in different localities several times a year and offer a combination of lectures, group therapy, and couples sessions over the course of a few days for considerably less than $4000. In addition, a couple could enter couples sex therapy with a local therapist, weekly, or more or less frequently. The American Association of Sex Educators, Counselors and Therapists (AASECT) provides lists of therapists in most locations. Costs start at about $100 a session, and may even be covered by health insurance.
